The project

About Us

Fametrue is the first independent reputation intelligence platform. We combine regulatory expertise, data analysis and proprietary technology to measure what no one else measures: the compliance of online review collection.

The vision

Why we exist

Online reviews have become a regulated matter. Companies have concrete obligations, regulators have tools and precedents. But until today, no one offered companies a tool to measure themselves in advance, before someone else did it for them.

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The gap filled
Fametrue was created to fill this gap: transforming compliance from an unknown risk into a governed variable.

Fametrue was born from the convergence of complementary experiences: enterprise sales in regulated markets, data analysis applied to digital behaviours, and direct knowledge of the online review market. The team has worked for years within the industry it now analyses. It is this insider knowledge that makes it possible to go beyond surface-level data.

The expertise

Three disciplines. One objective.

Behind FameAI and the Fametrue methodology is a team operating at the intersection of three areas of expertise.

Regulation
Regulatory expertise
Deep knowledge of the Italian and European regulatory framework on commercial practices, consumer protection and review management. Omnibus Directive, DSA, Consumer Code, enforcement precedents.
Analysis
Data science
Proprietary analytical models for processing review platform data, detecting anomalies in collection patterns, and quantifying reputational risk. Every index is the result of structured analysis, not opinions.
Technology
Platform development
FameAI è il motore analitico proprietario. The platform è progettata per produrre intelligence operativa in tempi rapidi, con dashboard dedicata, report scaricabili e continuous monitoring of review platforms.
Independence

What we are not

Fametrue's independence is not a stated value. It is a structural choice. We have no commercial relationships with any review platform, any agency, or any feedback collection solution provider.

It is this independence that makes every index and every certification we produce credible.

Want to know what we see?

A confidential conversation with a Fametrue analyst to understand how your brand appears when someone looks closely.

Request a preliminary assessment

Or write to cert@fametrue.com